Burger King: "Reveal the Real" 

D&AD 2021 Submission


To demonstrate Burger King’s commitment to being 100% real, we removed added colours, flavours and preservatives from literally everything.

Real isn't always prettier, but it's always better. Reveal The Real.

Copy: Ethan Gans, Steven Seltzer & Matt O'Connor

Art Direction: Ethan Gans 


Full case study here. 


30 second launch spot

To deliver on the theme realness in-store, monitors will show perfectly touched-up burgers reversed to their natural and original state.

Using Format