Burger King: "Reveal the Real"
D&AD 2021 Submission
D&AD 2021 Submission
To demonstrate Burger King’s commitment to being 100% real, we removed added colours, flavours and preservatives from literally everything.
Real isn't always prettier, but it's always better. Reveal The Real.
Copy: Ethan Gans, Steven Seltzer & Matt O'Connor
Art Direction: Ethan Gans
Full case study here.
30 second launch spot
To deliver on the theme realness in-store, monitors will show perfectly touched-up burgers reversed to their natural and original state.